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Bond & Pecaro's CyberValuation 2001 Establishes
Roadmap for Valuing Internet Companies
Valuation Study Examines 1,327 Recent Transactions
Washington, DC, January 23, 2001—Bond & Pecaro,
Inc., a Washington, DC based consulting firm, has released its third
annual in-depth study on the valuation of Internet companies. Since
the inception of the Internet economy, buyers, investors, and entrepreneurs
have struggled to keep ahead of changing valuations of Internet
companies. Which sectors are consolidating? Which are expanding?
Are multi-billion dollar valuations justified? Can unprofitable
companies sustain their valuations? These questions saw some unsettling
answers in 2000. CyberValuation 2001 investigates Internet
company merger, acquisition, and IPO activity in the year 2000 to
provide a roadmap of trends and valuation benchmarks.
"Valuations have become more and more important
as the financial markets and investors have realized that profitability
and cash flow are the real drivers of value and not the overexuberance
and hype we experienced last year," says Bond & Pecaro principle,
Tim Pecaro. "Internet companies are being forced to reexamine
their business plans to identify a road to profitability. Cash burn
rates are the focus of Wall Street and until Internet companies
can prove they are making significant progress toward real cash
flow they will be punished with low valuations and the inability
to raise additional capital. This lack of funding threatens the
very existence of many Internet companies as we head into 2001."
CyberValuation 2001 examines five industry
segments, including Internet Service Providers (ISPs), portals,
business-to-business (B2B), business-to-consumer (B2C), and Internet
infrastructure. The study provides trailing year revenue and unique
monthly visitors valuation multiples, as well as sector trend analysis.
The report also profiles individual transaction details such as
purchase price, offering proceeds, market capitalization, revenues,
and unique monthly visitors, where available.
Company principal Jeff Anderson emphasizes, "Internet
companies were reminded about the importance of free-cash flow during
2000. Capital dried up because the prospects for Internet company
profitability was not evident. Companies are now doing all they
can to propel their businesses to profitability as soon as possible."
CyberValuation 2001 Summary Findings
CyberValuation 2001 has developed revenue,
subscriber, and unique monthly visitor valuation multiples for ISPs,
portals, e-tailers, infrastructure, and business-to-business e-commerce
ventures. For the selected transactions, the enterprise valuation
multiples by segment were as follows:
| Valuation Range |
ISPs |
Portals |
B2C |
B2B |
Infrastructure |
Range of Weighted Average
Trailing Revenue Multiples |
13-18x |
40-55x |
5-6x |
26-30x |
30-38x |
| Range of Weighted Average Trailing Revenue Multiples for IPOs |
15-18x |
112-146x |
18-20x |
39-48x |
40-43x |
| Range of Weighted Average Trailing Revenue Multiples for M&A
Transactions |
9-11x |
27-31x |
2-3x |
5-7x |
14-18x |
| Range of Weighted Average Unique Monthly Visitor Multiples |
N/A |
$167-$179 per unique visitor |
$123-$137 per unique visitor |
N/A |
N/A |
The primary theme driving the ISP segment is broadband
build-out. The growth potential is enormous and has far-reaching
operating implications across all sectors. However, the build-out
is likely to be slower and more difficult than projected. Infrastructure
build-out is prohibitively expensive and will be cumbersome for
many of the major players in the industry whose debt levels are
already high. Competition among access providers remains intense,
pushing basic access fees lower and impacting revenue growth. These
factors will drive rapid consolidation as smaller operators are
unable to compete and larger companies are denied access to much
needed capital to extend their infrastructure footprint. Valuation
multiples will decline accordingly.
The portal segment is in a precarious position heading
into 2001. Although online advertising is the fastest growing segment
among all types of advertising, portal advertising growth will be
affected by the general slowing of advertising expenditures among
both Internet and old economy companies. Banner advertising is not
as effective as advertisers would like and the rollout of rich media
advertising is contingent upon continuing infrastructure build-out.
Likewise, problems in the B2C sector have dramatically slowed expectations
for e-commerce transaction fees. Capital has evaporated as the venture
capital community has shunned advertising-based operating models.
Except for the very largest portals or those with a unique niche,
operating losses will continue and companies will have to sacrifice
growth in order to move to a profitable position.
Undoubtedly, the B2C sector has been the hardest
hit and prospects continue to look bleak. Traffic growth to many
sites remains positive, however e-tailers have found it exceedingly
difficult to convert traffic to buyers. Even successful brands such
as Amazon warn of heavy layoffs early in 2001. Razor-thin margins,
well-funded competition from brick and mortar companies, and the
absence of capital for operating expenses will continue to force
many e-tailers to shutter operations or sell any remaining valuable
intangible assets such as customer lists, trade-names, or affiliation
agreements to suitable buyers. Valuation multiples have already
reached low single digits similar to many traditional retailers,
however the prospects for eventual operating profits still seem
unattainable without operating capital.
Growth in the B2B segment is just beginning. Despite
the opportunities to utilize the Internet to extract inefficiencies
from business operations, the capital markets hinder the growth
of this segment in much the same way as in the ISP, portal, and
B2C sectors. There continue to be many of the same challenges in
the B2B segment. The benefits of online marketplace exchanges are
well documented and will be realized, but more slowly. ASPs need
access to capital to grow their services. Consultants have realized
their menu of digital services do not make them scalable like some
of their high technology clients. In general, valuation multiples
remain inflated and will fall.
Capital continues to be available for a select group
of infrastructure sector companies. However, even currently attractive
sectors including the wireless infrastructure and optical networking
sectors, appear crowded and oversubscribed. Nonetheless, before
many of the future consumer and business services can develop, the
software and hardware tools, applications, and devices need to be
created and put in place. For this reason, companies such as those
providing Internet-enabling software or hardware components for
the Internet have a bright future. Premium valuation multiples will
continue to be ascribed to companies in this sector compared to
the ISP, portal, B2C, and B2B sectors.
The lesson driven home in 2000 is one that everyone
already knows—cash drives value. The capital markets tightened
because buyers and investors woke up to the fact that many companies
would not attain profitability within a reasonable time frame. Valuation
multiples plummeted. In order to survive and sustain value, Internet
companies now have to find a way to be profitable quickly: even
excellent companies—and very soon.
About Bond & Pecaro, Inc.
Bond & Pecaro, Inc. provides valuation and financial
consulting services to major players in the Internet, broadcasting,
cable television, wireless, and publishing industries. Bond & Pecaro's
professionals have appraised over 4,000 media and technology concerns.
Firm members have extensive experience in market research, valuation-related
tax matters, financial and economic analysis, and litigation support.
For additional information about Bond & Pecaro, Inc.,
or to place an order for CyberValuation 2001 ($695), call 202-775-8870
or visit www.cybervaluation.com or www.bondpecaro.com. Any communications
regarding the book or its contents may be directed to Jeff Anderson
at jeffanderson@bondpecaro.com.
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